Move over, E-Trade baby and Go Daddy girls. There’s a new Super Bowl ad in town, and it’s the first of its kind.

The Kauffman Foundation, a private, nonpartisan organization that works to advance entrepreneurship in the U.S., has secured an ad spot during the Super Bowl in major television markets like New York, Washington, D.C., San Francisco and Kansas City, where the foundation is based.

The ad is a 30-second PSA to promote the idea of entrepreneurship, asking the question, “Will it be you?” “We feel the ‘Will it be you?’ commercial is an effective way for the Kauffman Foundation to reach a larger and more diverse audience with our message and to spur individuals to check out the helpful resources that are available to entrepreneurs,” Wendy Guillies, a spokeswoman for Kauffman, told The Huffington Post.

The ad was created in Kauffman’s signature Sketchbook style, showing the growth of an idea into a business plan. The ad ends with a call to action to visit a landing site that will be live next week, willitbeyou.com, where aspiring entrepreneurs will find resources to help develop their plans.

“Ultimately, we hope to inspire people to consider entrepreneurship as a way to take charge of their own destiny and encourage them to take the first step,” Guillies said.

This is the ad that will be aired during the Super Bowl:

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