Last Saturday, we joined the American Foundation on Equal Rights to live-stream 8, a star-studded play that depicts the Proposition 8 trial surrounding same-sex marriage. On World AIDS Day in December, the ONE Campaign and RED live-streamed a day-long symposium on the end of AIDs.
Today, we’re opening up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.
The YouTube Nonprofit Program is currently open to registered organizations in the U.S., U.K. Australia and Canada and offers free benefits like donate buttons/overlays, custom thumbnail selection and channel branding. To learn more and apply, please click here. For organizations who are already members of the Nonprofit Program, you can enable live-streaming in a few simple steps, outlined here.
*NOTE: But, for whatever reason, I understand religious organizations are restricted from participating. This was also true of Google until they recently lifted that restriction. If church’s and other religious organizations have 501(c)(3) status, why is YouTube not allowing them to participate?